OUR SOLUTION

One product that combines all channels and calculates the net reach for a target group

Mediahead
connects and
combines all social
media channels
directly via API

This combination leads to the highest reach of all known video products. On top of that the net reach of a target group can be calculated. That makes social video plannable just like TV. The execution is done by software: which means low costs and a high level of optimization on the fly.

1. Don’t spend days in finding out more about your KPIs

  • Net reach in your target group
  • Cost per Social Video View of each channel
  • Cost per View by completion rate
  • Social engagements

SOCIAL VIDEO VIEW

3 seconds view time is a comparable and universal currency.

2. Let Robots
analyze data and
optimize the
performance

Day and night, 7 days a week, no human intervention required.

3. Control paid social video as a whole

The video runs on all channels simultaneously and performance is measured and controlled across channels.

Social Video Net Reach Planner

Social Media is where the eyeballs are. Combining all relevant channels creates a huge reach. Video advertisement can be planned even more precisely than TV. Here is how it works:

NET REACH %

20% (472'576)
GENDER: Male/Female AGE: 20-39 OTS: 8.00
Overlap factor:
32.04%
Social Video Views:*
5'562'990
BUDGET:
CHF 111'260
GRP:
160

Step 1:
Understanding your ROI

Universal KPI: SOCIAL VIDEO VIEW
Mediahead takes the lowest common denominator – at least 3 seconds view time – and counts it as a Social Video View.

SOCIAL VIDEO VIEW

3 seconds guaranteed

* Cost per View by Completion Rate

Step 2:
Correct interpretations

YouTube might have an advantage in regards to buying price. Other channels have their own advantages such as accurate targeting or high engagement rates that lead to earned media.

Impressions: Preview

Step 3:
Data and automation

Mediahead gathers and unifies all available data: All performance KPIs from the social networks; data of population in a target market; data of studies and ratios to calculate net reach etc. The analysis is done by software.

Optimization by machine learning

Before / Fixed distribution / Ad impressions 8 mill.

Register here to get the combined power