combines all social
directly via API
This combination leads to the highest reach of all known video products. On top of that the net reach of a target group can be calculated. That makes social video plannable just like TV. The execution is done by software: which means low costs and a high level of optimization on the fly.
1. Don’t spend days in finding out more about your KPIs
- Net reach in your target group
- Cost per Social Video View of each channel
- Cost per View by completion rate
- Social engagements
SOCIAL VIDEO VIEW
3 seconds view time is a comparable and universal currency.
2. Let Robots
analyze data and
Day and night, 7 days a week, no human intervention required.
3. Control paid social video as a whole
The video runs on all channels simultaneously and performance is measured and controlled across channels.
Social Video Net Reach Planner
Social Media is where the eyeballs are. Combining all relevant channels creates a huge reach. Video advertisement can be planned even more precisely than TV. Here is how it works:
NET REACH %
This is only an Example. To get the full Social Video Net Reach Planner just ask us here.
Understanding your ROI
Universal KPI: SOCIAL VIDEO VIEW
Mediahead takes the lowest common denominator – at least 3 seconds view time – and counts it as a Social Video View.
SOCIAL VIDEO VIEW
3 seconds guaranteed* Cost per View by Completion Rate
YouTube might have an advantage in regards to buying price. Other channels have their own advantages such as accurate targeting or high engagement rates that lead to earned media.
Data and automation
Mediahead gathers and unifies all available data: All performance KPIs from the social networks; data of population in a target market; data of studies and ratios to calculate net reach etc. The analysis is done by software.
Optimization by machine learning
Before / Fixed distribution / Ad impressions 8 mill.