Linear TV has seen its best days
More budget should now be shifted to online video advertisements.
Ordinary online video advertising has its limitation
- The video inventory is sparse and expensive.
- Socio-demographic data are not valid.
- Advertisers don’t think in «net reach» like on TV.
The new solution for the industry: PAID SOCIAL VIDEO
- With social video advertising, we build up reach like on TV.
- With clear socio-demographic data, we hit our target groups with unprecedented accuracy.
Individual social media platforms
are like silos
Inconsistent parameters make it difficult to unlock the combined power of social video advertisements.
THE VARIETY IS RELATED TO:
- Different pricing models
- Different definitions of a video view
- Different settings like looping, autoplay, audio
- Different ways of starting a video
- Accuracy of socio-demographic targeting
Time-consuming and complex planning, booking, monitoring and optimizing across all channels. The mismatch causes high transaction costs and insufficient performance.
No understanding of paid social video ROI over multiple channels. Therefore, it is not used as an integral weapon to build up maximum reach.